Agricultural tourism, or agritourism, creates jobs for household members, diversifies farming activities and sources of revenue, and lowers the household's reliance on nature. This study uses Binary Logistic regression analysis to conduct a direct survey of 450 agricultural households in the Mekong Delta, Vietnam. The findings indicate that influencing factors include the following: support for local government policies; membership in farmer associations, unions, and extension clubs; awareness of the benefits of agritourism; a variety of production models; Internet access; education level; and membership in tourism associations, travel organisations. Distance between farms and agritourism destinations.